TikTok has become known for promoting themed challenges, encouraging users to create videos that are related to that particular theme, for example #Lipsncychallenge, #Comedychallenge, etc. Trending hashtags help users to view content that is currently popular, and even contribute their own content to that trend using the same hashtag. People can also view content under the trending hashtags on the ‘For You’ page. Users also like the duet feature which allows them to connect with another user.Ī search tool enables users to discover other videos. Once users are satisfied with their video, they can post it for their followers and share it on other social networks like Messenger, WhatsApp, Instagram etc. The platform offers lots of ways to add more flair to a video, such as shooting in slow-mo, time lapse, fast forward, filters, effects or even playing the song backward, etc. Or, users can record their video first and then select a song, and/or add a voiceover. To create content, people can select the song they wish to use in their video first, then record themselves lip-syncing or dancing along to the music. People can also like and comment on the videos posted. Similar to other social media platforms, users can follow other people, and generate their own following. Users are able to create an account using their Facebook, Instagram, Twitter or email account. Some countries, such as Ireland, have chosen to raise the minimum age requirement. TikTok has a minimum user age of 13 years old. will be part of “Gen Z” - making it the largest generation of all. Gen Zers are trendsetters, and next year, 74 million people in the U.S. However, the population of users is aging, so it’s likely that marketers and content creators can reach their market for years to come.įurthermore, it’s worth noting that if your target audience is Gen Z, TikTok is going to be crucial to you. The highest percentage of users is among those 10-19, with 20-29 a close second.
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